Small Business Website
Tips to Design the Best Websites for Body Shops and Mechanics
Even though you do not own an auto repair shop, these are must do marketing activities that you should implement on your website. You will find that most of the auto repair shops are owned by service writers that were finally tired of working for another person. Knowing how to market your business is one of the hurdles that business owners have to overcome and here are some tips that will help you improve the marketing plans for your Custom mods website. It is advisable that you do your research before you even launch the marketing campaign. The first things you must do is start by finding out who the potential client is and know all the information about them.
If you are an established sop, it is advisable that you use any data available to you to find out if there is any loss of customers. Check out the demographic of your best customers from the shop management platform. The other thing you need to do is research your competitors and what they are doing so as to drive the business. You need to find out if they have any specials and their rates as well. There may be a need to drop the labor rates in the shop so as to create a package that will invite in many more customers. Learn how to design your own website with these steps in http://www.ehow.com/how-to_4845451_design-own-web-page.html.
The brand has to be understood as well and represent what you have in mind. The brand should be able to differentiate you and the competitors and once you know what makes your business different, reflect this message to the customer on the website. Never forget your existing customers as well by creating incentives such as a loyalty programs. This way you keep the customers engaged and you keep them coming back to the body shop. It is important that you implement a hands-on customer follow-up program on the website.
After the customer's car has been serviced, you can call the owner personally and follow up on the repair and ask how the vehicle is running. There are CRM programs built inside the website that will send automated emails and postcard reminders to the clients. The car mechanic website must look professional all the time and ensure that your online reputation is good. You are able to track the reputation by using some of the customer online review sites. Do not forget to include social media sharing capabilities on the website.